Brittney Malpeli
Power 1 launch
Concept and art direction for the launch of a new e-Bike for Swapfiets.
Roll out of digital and OOH executions. Project & stakeholder management.
Video
Render campaign videos created for the digital launch of the newest e-Bike from Swapfiets.
In the lead up/tease phase each 6 second video in the series highlighted a key product USP, the launch film then pieced these videos together to reveal the bike in full.
Render studio credit: Artbinary
Renders
Powerful and striking static renders created for the website, retail, SoMe and performance ads following from the launch video.
Render studio credit: Artbinary
Photography
Art direction and production for the Power 1 lifestyle shoot in partnership with Levis for styling. The focus to show the fun in riding an
e-Bike to break down the barrier to entry - it's an e-Bike for anyone and everyone.
Photography credit: Marina Coenen
