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Brittney Malpeli
Summer & winter campaigns
Concept and art direction for the summer and winter ad campaigns for Swapfiets.
Roll out of digital executions. Project & stakeholder management.
Video
30second main brand film with 4 supporting
6second ads created for the winter/summer video series. The videos highlight brand & product USPs whilst tapping into various pain points that cycling all year round solves. Fun, fast and colourful - reflective of the upbeat and energetic brand that is Swapfiets.
Videography & editing credit: Steven Vorm
Photography
Lifestyle shoot showing the brighter side of cycling in winter. Assets used in ads, retail and SoMe.
Photography credit: Bram Kahmann
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