Brittney Malpeli
The boss campaign
Concept and art direction for Swapfiets 360 e-Bike campaign.
Roll out of digital and OOH executions. Project & stakeholder management.
Video
Video concept created for 6 & 15 second Meta/google advertisements.
In a series of 4 videos, each taps into different
e-Bike ownership pain points and highlighted how things are better on the Swapfiets (boss) side of life.
Direction credit: Remy Cats
Photography
Photography used in Meta & google ads, as well as both print and digital OOH. The photography contrasts e-Bike pain points with people owning their city & cycling freely. Use of a tight crop portrait paired with neutral colours compared to the bright, urban heroic cycling shots creates tension and interest, whilst highlighting emotion to connect with viewers.
Photography credit: Carlos Berkhout
